What is a specific source of information you have found valuable in answering your inquiry question? How has it proved valuable? Explain:   One of the most valuable sources I have found are online lessons for people going into advertising, such as this, http://www.readwritethink.org/files/resources/lesson_images/lesson1166/PersuasiveTechniques.pdf Often times, other sources are themed around “How advertisers trick you!” or “sneaky advertising tricks”. When researching with these sites, it is hard to find opinions that aren’t negatively themed. It is important to remember that advertising is a job, and an interesting one at that.  We can’t always view advertisements as these evil things, they are just another form of media. Yes, they are a media source that tries to convince you to buy their product and it is true that they often support idealistic views, but it is always important to see both sides of a story.