“Reflect on your inquiry question and how your understanding is changing, becoming more focused, or is perhaps being reaffirmed by your research. What do you now know that you didn’t know when you started this inquiry?”

My inquiry question began with being a little bit too broad. I wanted to learn about persuasive advertising in general, but now I realize that I want to focus more on the specific techniques that advertisers use to convince their audience to buy their product. Things such as celebrity endorsement, or symbolism. Specifically looking into the visual concepts and what the audience first sees, rather than the writing and spoken pieces in advertisements. To do this I will be steering away from ads on the radio and infomercials, as these often have a vocal explanation accompanying them. I want to focus more on media like magazines, commercial videos on tv and ads online.

Over my time spent studying this subject I have learned about how advertisements appeal to people’s emotions with Logos, Pathos and Ethos. I have researched different visual concepts that look attractive and draw attention. In a way advertising is similar to art. It relies on how people perceive it individually, however where art doesn’t require one way of perception ( In fact that is often what makes it so interesting) Advertising depends on a strategic use of different techniques to make people experience them in a compelling way, in a way that makes them want to purchase the product/service.

I will be continuing my zip project with the new question:

“What makes a visually effective persuasive advertisement?”